Less Friction, More Deals
Optimising Your Sales Process
In this episode of The Sales Lens, David Ventura and Dave Foulkes dive into the practical ways salespeople can reduce friction and accelerate deals—without ramping up production budgets. They explore how personalised video can cut through the noise, speed up decision-making, and provide a human touch that builds trust. From handling objections to keeping prospects engaged between meetings, this conversation is packed with real-world tactics for making your sales process smoother, smarter, and more intentional. If you’re looking to convert faster without overwhelming your resources, this one’s for you.
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