People don't buy from people.
But they do buy from experts.
In this thought-provoking episode, David Ventura and Dave Foulkes take on one of the most popular clichés in sales: “People buy from people.” They unpack why that saying—while catchy—isn’t the whole truth. Instead, they argue that people buy from credible experts they can trust. The duo explores how trust is built through a blend of credibility, reliability, and vulnerability, and how being more human (not just more visible) is key to successful selling. With personal stories, sharp insights, and a few laughs, this episode challenges conventional wisdom and reframes what it really takes to earn a customer’s confidence.
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