Our mission
To transform short-term sales approaches into long-term, customer-centric growth. To win the right customers, keep them engaged, and grow real, lasting value.
About Front&Centre®
Behaviour drives growth. Trust drives everything.
A training, consulting, coaching and content production consultancy for ambitious businesses who want to get serious about the customers that matter most.
Front&Centre® is a training, consulting, coaching and content production consultancy. We work with ambitious businesses who want to get serious about the customers that matter most to them.
We are not a generic training company. We embed lasting change through strategies, systems and skills, working alongside our clients rather than just presenting at them. And increasingly, we help them make that work visible through content, putting their people and their customers on camera in ways that build trust and open doors.
Everything we do maps back to three things: win the right customers, keep them engaged, and grow real, lasting value.
We have been doing this for over two decades. The approach has evolved. The belief behind it has not.
Sixty seconds with us
This is Front&Centre®
Our vision
A world where sales is about creating value, trust and sustainable growth. Not just closing deals.
What we stand for
Our values
We dig deep
We go beneath the surface, striving for NEXT practice rather than just best practice, asking better questions and challenging assumptions as a force for good. To know what a two-sided win looks like takes real insight, deep curiosity and determined empathy.
We embrace change
Stagnation has no place here. We thrive on change, innovation and transformation, and we recognise failure as feedback. We build structures that take the strain, freeing us to support clients with the strategies, systems and skills they need to grow.
We go high
We do not settle for good enough. We reach for what is better, bigger and different, holding each other accountable through honest peer-to-peer challenge. We keep things simple, even amid complexity. Simplexity is our key to unlocking real change.
Together, we bring it to life
Partnership with clients is central to everything we do. We work hand in hand so that everything we create is mutually beneficial. We believe in subscription, not prescription: lasting change only happens when people choose it for themselves.
The founder and Front Man
Meet David Ventura
David Ventura is the founder, CEO and the energy behind Front&Centre®. He is a consultant, coach, speaker and content producer with over 20 years in business, and he has been known to do all four in the same week.
He built his reputation over two decades working with businesses on key account management, customer growth and commercial performance, back when the practice was known as KAMGuru. Front&Centre® is the evolution of that work, broadened to reflect how businesses actually grow: through consultancy, coaching, training and content production, working in combination.
He is direct. He brings energy. He believes that people who have more fun, get more done. And he brings the same thing to every room he walks into: clarity, energy and a genuine belief that the best is still ahead.
Trusted by teams who take customer growth seriously
Proof, not promises
In their words
As part of plans to differentiate ourselves in our market place we asked Front&Centre® to help us develop leaders, not bosses, and to position ourselves as business partners, not suppliers. In both cases we were successful and picked up 20% of the market over a three year period. Front&Centre® was directly involved and should be recognised as the catalyst, facilitator and motivator that took us there.
The team at Front&Centre® delivered a thought-provoking and informative workshop on key account management for our professional services team. It has had an immediate impact on the team's perception of KAM and already begun to create a culture of KAM being a team sport.
The best way for me to describe David's coaching is this: imagine you're in a jungle and not able to see which direction to turn, but you have a wing man in a chopper to guide you through. That's David.
Front&Centre's KAM training was highly engaging from start to finish. It was evident David had thoroughly understood our business in preparation. He immediately built great rapport with the group, making it clear the training was relevant to them and not just another generic course to tick a box.
David's engaging and adaptable style kept the room on board and interested throughout the duration of the session, and he handled audience participation perfectly.
His ability to relate the relevant theory into practical everyday business examples was second to none. The tips he brought to the table were useful, practical and easily transferable to our business situation.