Lacklustre sales performance
Is your sales team busy but not winning the right deals? Are targets slipping out of reach? A lack of focus, poor customer understanding, or outdated techniques could be dragging down your results.
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The challenges we solve
Whether you're chasing new customers, trying to hold onto your best ones, or building long-term value from the accounts you've already won, we work with you to tackle the real barriers to growth.
Growth does not come from guesswork or generic workshops. It comes from focus, clarity, and doing the right things more consistently.
At Front&Centre®, we work across the three most critical challenges in revenue growth.
Any of this sound familiar?
Important customers, at risk
Are your most valuable customers slipping away unnoticed? Without nurturing, even loyal clients become vulnerable to competitors.
Customer relationships: 'it's complicated'
Strong relationships can turn fragile if left unattended. Are you truly a trusted partner, or just another supplier waiting for the renewal conversation?
Maybe it's time to make a change?
WIN New business
Prospecting and sales shouldn't feel like a gamble.
We work with executive teams, sales leaders, and salespeople to shift from scattered activity to smart acquisition. With the right systems, strategy, and skills, we make sure your team is not just chasing any deal. They are converting the right ones.
What we cover
- Prospecting & Outreach
- Qualification
- Discovery & Questioning
- Build Trust & Rapport
- Gaining Commitment
- Objection Handling
- Stakeholder Engagement
- Winning Mind-set
- Follow-up & Sales Discipline
- Value Led Pitching
Our programmes are immersive, engaging and built for your real-world challenges. Whether you're building out your team, entering a new market, or tightening your pipeline, we bring structure to the chaos.
No gimmicks. No fluff. Just sharper thinking, better tools, and habits that stick.
What you'll gain
- Sharpened sales strategy, systems and skills
- Improved qualification and pipeline discipline
- Smarter, high-impact discovery conversations
- Messaging that converts, not just explains
- Confidence in handling objections and stakeholder dynamics
- Tools and language to build trust, fast
- More consistent results across the team
KEEP Customers loyal
If you don't look after your customers, someone else will.
Customer retention is not a passive result. It is an intentional, creative, and tactical advantage. We work with organisations to turn customer experience and service delivery into powerful drivers of loyalty, value, and long-term growth.
What we cover
- Customer Experience
- Engagement
- Service Design
- Loyalty Drivers
- Value Creation
- Moments That Matter™
- Communication
- Retention & Renewal
- Partnership Building
Our programmes are built for businesses who care about keeping the customers they have worked hard to win. We focus on building meaningful relationships, raising the standard of service, and aligning what your team does every day with what your customers actually need.
This is where retention becomes something proactive, not just something you hope for.
What you'll gain
- Stronger, trust-based relationships with your most important accounts
- Tailored engagement strategies that go beyond 'just checking in'
- Clarity on customer priorities, drivers, and expectations
- Tools to proactively manage value, not just react to risk
- Service delivery aligned with commercial goals and outcomes
- A team that acts like partners, not account managers waiting to be told what to do
GROW The value of key accounts
More value, less churn.
Your biggest growth opportunities are already sitting inside your business. They just need activating. We work with you to strengthen commercial relationships, surface the value that is not yet being realised, and turn key accounts into long-term, profitable partnerships.
What we cover
- Strategic Account Management
- Key Customer Expansion
- Key Account Management
- Customer Relationship Management
- Account Planning
- Retention & Renewal
- Handling Conflict
Our programmes are built for businesses that want to stop leaving opportunity on the table. Whether it is through smarter account planning, tighter stakeholder engagement, or more confident growth conversations, we help you get more from the relationships you have already earned.
What you'll gain
- Clearer account segmentation and sharper focus
- Deeper, more commercially-minded customer conversations
- Growth plans that uncover untapped opportunity
- Tools to map influence, power, and potential
- Better alignment between internal teams and customer needs
- More proactive, forward-looking account strategies
Trusted by teams who take customer growth seriously
Proof, not promises
Trusted by
As part of plans to differentiate ourselves in our market place we asked Front&Centre® to help us develop leaders, not bosses, and to position ourselves as business partners, not suppliers. In both cases we were successful and picked up 20% of the market over a three year period. Front&Centre® was directly involved and should be recognised as the catalyst, facilitator and motivator that took us there.
The team at Front&Centre® delivered a thought-provoking and informative workshop on key account management for our professional services team. It has had an immediate impact on the team's perception of KAM and already begun to create a culture of KAM being a team sport.
The best way for me to describe David's coaching is this: imagine you're in a jungle and not able to see which direction to turn, but you have a wing man in a chopper to guide you through. That's David.
Front&Centre's KAM training was highly engaging from start to finish. It was evident David had thoroughly understood our business in preparation. He immediately built great rapport with the group, making it clear the training was relevant to them and not just another generic course to tick a box.
David's engaging and adaptable style kept the room on board and interested throughout the duration of the session, and he handled audience participation perfectly.
His ability to relate the relevant theory into practical everyday business examples was second to none. The tips he brought to the table were useful, practical and easily transferable to our business situation.