Forefront · the podcast network
The Front&Centre® podcast network. Honest conversations on winning the right customers, keeping them close and growing real, lasting value.
Hosted by the Front Man
Forefront is where David Ventura and his guests think out loud about the work that actually moves the needle: winning the right customers, keeping them close and growing real, lasting value. No fluff, no jargon - just the honest conversations behind two decades of doing this for a living.
The shows
WatchBy invitation. One guest, one real conversation.
David Ventura sits down with the people worth putting Front&Centre®: honest conversations on winning, keeping and growing the customers that matter most. One seat, the right people, your work made visible.
4 films
ListenThe key account management podcast
David Ventura and guests on looking after the customers that matter most: KAM culture, account plans and turning suppliers into partners.
13 episodes
WatchShort films on selling on camera
Sharp, watchable takes on video, confidence and converting attention into deals. The camera is the new front line.
5 films
Forefront
By invitation. One guest, one real conversation.
Mark Boyer · Service Operations Director, Softcat
Softcat's Mark Boyer on why the winners in an AI world will be the humans: turning one-off hero moments into repeatable white glove moments, why data is a record of the past, and how to become an expert in the customer's world.
Chris Martin · Partner, Go-to-Market, GALLOS Technologies
GALLOS Technologies' Chris Martin on trust in sales and why go-to-market is beautifully simple: the strategy, systems and skills to win, keep and grow customers. Founder-led selling, the leaky bucket of customer success, AI as your chief of staff, and managing ego.
Dr Alison Edgar MBE · The Entrepreneur's Godmother
Dr Alison Edgar MBE, the Entrepreneur's Godmother, on beating the fear of change, growing intrapreneurs, and the fertile soil that lets frontline ideas grow. EasyJet's 50p sticker, the Yellow Pages cautionary tale, and three things to do on Monday.
Erika Clegg · Voice for Values
In this episode of The Guest List, David Ventura is joined by Erika Clegg, founder of Voice for Values, for a wide-ranging conversation about the power of narrative in business. Building on their first conversation about junk values, they dig into why storytelling is not a soft skill but a core leadership responsibility. Erika explains how the most convincing narratives always serve an objective, and why business leaders who do not control their own story leave a gap that someone else will fill. The conversation covers how beliefs formed in childhood quietly shape the decisions leaders make today, why win belief is the foundation of any thriving organisation, and how values only become useful once they are expressed in language people can actually use under pressure. Erika also shares the trust data that puts influencers at the bottom of the credibility table and co-workers near the top, and why that is an enormous opportunity for SME leaders right now. If you run a business and you have ever put values on a wall without wrapping them in a story, this episode will show you exactly what is missing and what to do about it.
Forefront
The key account management podcast
David Ventura · Founder, Front&Centre®
What is a KAM culture and why is it so important in today’s market?
David Ventura · Founder, Front&Centre®
“By Failing to prepare, you are preparing to fail.” Benjamin Franklin, one of the Founding Fathers of the United States.
David Ventura · Founder, Front&Centre®
With value being undefinable to many and different to each of your accounts, I wanted to peel back a few layers of this really big onion and explore value with our guest for this episode: Warwick Brown.
Jay Baer · Guest
I am not talking about a prompted testimonial packed with marketing quotes, engineered to pitch your products and services to a new audience.
Jay Baer · Guest
This introduces the importance of having a contagious Word Of Mouth (WOM) strategy -which creates involuntary marketers out of your existing customers and ultimately wins you more business (for free!)
David Ventura · Founder, Front&Centre®
Do you have a clear understanding of what strategy is?
David Ventura · Founder, Front&Centre®
Perhaps a clash in communications style, working preferences, belief systems, values or motivational needs?
David Ventura · Founder, Front&Centre®
If it was, we’d all be doing it brilliantly wouldn’t we?
David Ventura · Founder, Front&Centre®
In this episode I asked Sharon to give us her killer question which was:
Drew Davis · Guest
What does loyalty mean to you? Is it a destination where happy customers, who love what you do, gather to bathe in the success that your product or service has brought them?
David Ventura · Founder, Front&Centre®
How does your personality affect the results you have with your key account relationships?
Fred Copestake · Guest
What evidence do you have to reassure them that the statement is, in fact, true?
Bryony Thomas · Guest
We end on the thinking point that If account management is where marketing starts, and marketing can support account management then we, as leaders in business, have to close that gap and bring the talents of our ‘go to...
Forefront
Short films on selling on camera
David Ventura & Dave Foulkes · Front&Centre® x Business Film Booth
In the debut episode of The Sales Lens, David Ventura and Dave Foulkes dive into the very real but often unspoken fear of being on camera.
David Ventura & Dave Foulkes · Front&Centre® x Business Film Booth
In this episode of The Sales Lens, David Ventura and Dave Foulkes explore the powerful role of content - sorry, collateral - in accelerating the sales process.
David Ventura & Dave Foulkes · Front&Centre® x Business Film Booth
In this episode of The Sales Lens, David Ventura and Dave Foulkes unpack the fine balance between video quality and brand credibility.
David Ventura & Dave Foulkes · Front&Centre® x Business Film Booth
In this episode of The Sales Lens, David Ventura and Dave Foulkes dive into the practical ways salespeople can reduce friction and accelerate deals - without ramping up production budgets.
David Ventura & Dave Foulkes · Front&Centre® x Business Film Booth
In this thought-provoking episode, David Ventura and Dave Foulkes take on one of the most popular clichés in sales: “People buy from people.
