What does loyalty mean to you? Is it a destination where happy customers, who love what you do, gather to bathe in the success that your product or service has brought them?

Or is it more than that…? Rather than a destination, is it an on-going journey of moments that inspire your loyal customers to commit to you, time and time again, whilst shouting from the rooftops to all who will hear their recommendation to work with you.

How often do you find yourself telling your clients that you are different?

In a journey of moments, how well do you craft an experience that inspires your clients to commit data, time and eventually money before starting the whole cycle again.

Do you deliberately and intentionally inspire the emotions YOU need in your clients to motivate them to WANT the products and services you can offer?

In this episode we asked Drew to give us his killer question which was:

“What emotion (or emoji) would you attach to the very next interaction you’re having with a customer?”

You’ll hear us talk about the 7 key drivers of the Loyalty Loop and how we can create a series of customer interactions/encounters that leave an impression. (Which ultimately grows the revenue with your key accounts.)

Listen to the full episode to hear the detail.

  • Scale comradery (at KAMGuru we refer to this as KAM being a team sport)
  • Crucial concern (YOU HAVE TO LISTEN TO THIS ONE)

Through our really interactive discussion we talk about:

  • engineering the emotions you need your customers to feel at the right moments in the customer journey (Drew suggests quite simply for you to attach the appropriate emoji to each interaction to gauge if you’re getting it right for the customer)
  • how KAM, as a team sport, maximises the value of your brand-to-person relationships (getting the sales and marketing team to work with you on the customers journey of moments)
  • where to start to craft different experiences that see you really standing OUT from your competition

Do you consistently and repeatedly inspire your key customers at the right times, to trigger moments of commitment that reward you with data, time or money?

How do you truly differentiate from your competitors? As a sales team, are you working to a finite game in a race to this month’s targets and objectives? Or... do you see the key customer experience as a cycle that regularly reinspires to create upselling and cross selling opportunities?

Find out more about my guest: Andrew Davis