In this thought-provoking episode, David Ventura and Dave Foulkes take on one of the most popular clichés in sales: “People buy from people.” They unpack why that saying - while catchy - isn’t the whole truth. Instead, they argue that people buy from credible experts they can trust. The duo explores how trust is built through a blend of credibility, reliability, and vulnerability, and how being more human (not just more visible) is key to successful selling. With personal stories, sharp insights, and a few laughs, this episode challenges conventional wisdom and reframes what it really takes to earn a customer’s confidence.
