In this episode of The Sales Lens, David Ventura and Dave Foulkes explore the powerful role of content - sorry, collateral - in accelerating the sales process. Drawing on behavioral science and real-world sales insights, they unpack why helpful, consistent content doesn’t just inform - it converts. From building authority and trust to preempting objections and staying front of mind, David and Dave make a compelling case for using content strategically during the quiet phases of a deal. Packed with practical tips and some friendly disdain for the word “content,” this episode is a must-listen for anyone looking to speed up the path from prospect to customer.
