In this episode of The Sales Lens, David Ventura and Dave Foulkes dive into the practical ways salespeople can reduce friction and accelerate deals - without ramping up production budgets. They explore how personalised video can cut through the noise, speed up decision-making, and provide a human touch that builds trust. From handling objections to keeping prospects engaged between meetings, this conversation is packed with real-world tactics for making your sales process smoother, smarter, and more intentional. If you’re looking to convert faster without overwhelming your resources, this one’s for you.
