Win
Are you targeting and winning the right customers on purpose, or chasing whatever comes through the door?
The Spotlight diagnostic
Shine a spotlight on your customer growth
Nine questions, two minutes, one honest score. See how well you win the right customers, keep them engaged, and grow real, lasting value.
Most growth problems hide in plain sight. You feel the symptoms - deals that slip, clients that drift, revenue that plateaus - long before you can name the cause.
The Spotlight is a fast, honest self-assessment built on the same Win, Keep, Grow model we use with clients. Answer straight, and you'll get a Customer Growth Score, a breakdown across the three pillars, and a clear sense of where to look first.
Interactive
Take the Spotlight
Nine quick questions across Win, Keep and Grow. No sign-up, nothing stored - just an honest score and where to look first.
What it measures
Win. Keep. Grow.
Keep
Do your best customers stay close and engaged, or are your relationships quietly turning transactional?
Grow
Are your accounts growing into partnerships, or are you leaving lasting value on the table?
Good to know
Questions, answered
What is the Spotlight diagnostic?
A short self-assessment that scores how customer-centric your growth is across three pillars: winning the right customers, keeping them engaged, and growing lasting value. It takes about two minutes.
How is the Customer Growth Score calculated?
You answer nine questions, three for each pillar. Each answer scores from 0 to 3, and the total is scaled to a score out of 100 with a breakdown for Win, Keep and Grow.
What happens to my answers?
Nothing is stored or sent. The score is calculated in your browser, for you. If you want to go deeper, you can book a discovery call.
What do I get at the end?
An overall Customer Growth Score, a band that describes where you are, and a pillar-by-pillar breakdown so you know where to look first.