Win More Business
Sales has changed. So why are we still pretending it’s all about chasing, pitching and persuading?
Let’s get one thing straight: sales isn’t a dirty word. Although we get why it’s earned a bad rep. The cold calls. The ego. The pressure to “always be closing”. That’s not how modern buyers buy – and it’s not how modern sellers win.
At Front&Centre®, we believe winning new business is about clarity, confidence, and connection. It’s about showing up with value, not bravado. Listening more than you talk. And knowing how to guide the right people to a “yes” that actually sticks.
If you’re ready to win more of the right customers – without losing your soul (or your weekends) – you’re in the right place.
ANY OF THIS SOUND FAMILIAR?
You hate the idea of “selling” – even though you know you need more customers
You’re doing great work, yet enquiries have slowed… and referrals aren’t enough
You feel like you’re guessing when it comes to outreach or discovery
You’re stuck in proposal ping-pong and not sure why you’re not converting
You’re winging it instead of following a repeatable sales approach
You worry about sounding pushy – so you undersell, overtalk, or avoid asking altogether
Ready to Put Sales Front&Centre®?
It’s time to stop fearing sales – and start mastering it, on your terms.
We help ambitious teams build a winning mindset, sharpen their message, and take practical steps that turn interest into income. No scripts. No sleaze. Just smart, structured, human-centred selling.
Using a blend of expert training, coaching, and consultancy, we help you level up in the following core areas:
- Building your value proposition and why-you story
- Prospecting strategy and outreach cadence
- Discovery conversations that actually uncover what matters
- Confidence in pricing and proposals
- Handling objections with ease and empathy
- Gaining commitment (and knowing when to walk away)
- Creating a repeatable sales rhythm – one that fits your world
Whether you’re starting from scratch or refining what’s already working, we’ll help you bring your whole self to the sales process – and start enjoying it.
Lets Discuss What This Looks Like in Your Business
TRAINING
Focussed learning & workshops
COACHING
Personalised development & reinforcement
CONSULTANCY
Strategic support & implementation
SPEAKING
Keynotes, workshops & masterminds
Book a call to explore what a performance programme around winning new business could look like for your team.
